Education, Outreach and Marketing

Overview

The Education, Outreach & Marketing (EOM) working group occupies a unique position as the public face of Bethesda Green. Responsible for developing marketing collateral, press releases, organizing and promoting events, and coordinating volunteers, EOM manages all aspects of the Bethesda Green brand.

EOM working group members represent the organization at trade shows and community meetings, at Bethesda Urban Partnership events (Taste of Bethesda and Imagination Bethesda children’s street fair, for example), as well as at the Bethesda Central Farm Market. EOM creates content for the Bethesda Green website and newsletter and uses online tools such as Facebook, Twitter, and LinkedIn to market the organization.

Working Group Agenda

EOM serves as an umbrella working group, supporting all of Bethesda Green’s communication efforts. From recycling to energy efficiency, sustainability to green building/design, EOM expresses the organization’s areas of expertise in a clear and concise manner via various media.

Specifically, the working group:

• Designs and schedules educational programs

• Collects and shares best practices

• Engages in general marketing for Bethesda Green

• Manages all aspects of the website

• Creates content for the newsletter

• Uses online tools for outreach purposes

Case Studies/Successes

• Be Green Showcase – hundreds of engaged and enthusiastic people attended our September 2008 showcase and networking event at the Hyatt Regency Bethesda, which featured more than 30 exhibitors offering information about products and services and steps we can all take to create a more sustainable community.
  

• Bethesda Magazine Ad Campaign – with the generous in-kind support of Bethesda Magazine and Nasuti + Hinkle Creative Creative Thinking , six full-page ads in 2009 attracted widespread attention to Bethesda Green and its sustainable living message.
  

• GreenerLiving Bethesda – starting in October 2009, a charter group of Bethesda Green members will begin to track their energy usage over a year, providing a measurable case study in reducing the community’s carbon footprint.